Hi, i'm
Simran Khatri

Freelance PR Consultant

About me

Experienced Account Executive with a demonstrated history of working in the public relations and communications industry. Skilled in Media Monitoring, Media Relations, Strategic Communications, Press Releases, Public Relations. Media Monitoring, Media Relations, Strategic Communications, Press Releases, Press Conference, Pan India media coverage and Public Relations.

I am having a Bachelor’s degree focused in Journalism and Mass Communication from National Institute of Mass Communication, New Delhi.

I have been a part of the PR industry for over three years and have managed several clients in lifestyle, luxury and consumer domain. Now extending my horizon to build brand image for startup organizations not only through PR but also by engaging with their target audience.

Specialties:   

    Pitch Writing
    90%
    Client Servicing
    97%
    Creativity
    90%
    Strong Media Strategy
    97%

Predominantly Worked Sectors

Fashion

Luxury Lifestyle

beauty

Fashion & Beauty

healthcare

Health Care

learning

Education & HR

What is Public Relations??

Public Relations is basically persuasion Business. It communicates with the public by strategically releasing positive information of the organization creating mutually beneficial relations and favorable public image of you and your business. If somebody is paying to be in front of you, Why should you trust them?

“ A News Story has 6 TIMES the VISIBILITY and 3 TIMES the CREDIBILITY of An ADVERTISEMENT “

because people are not paying attention to ads. Earning media gives you credibility and trust factor.

 “Advertising is what you pay for, publicity is what you pray for.

Why PR is Important for your Business?

 If I was down to my last dollar, I’d spend it on public relations ”  

– Bill Gates, the iconic founder of Microsoft   

Public Relations is one of the most powerful and effective tools any business can utilize to further their success as it:  

PR creates a trust bridge between a business and its customers (potential as well as existing) by networking strategies that influences the overall reputation of the business resulting better credibility.
PR campaigns create consumer-resonant image by networking through an objective source which is more likely to be relied upon as opposed to paid-for Advertising.
PR convinces third party media, to share news or report favorably about your brand, business or service, dropping unnecessary advertising costs.
PR makes it likely that new potential customers will find their way right to the company’s door by offering more options to connect with through its business stories and press releases.
PR reviews your social media accounts and adjusts them to qualify for verification, protecting your brand as well as business.

Services

Strategy Development

A good PR consulate will start the activities with strategy development. They will cave into your strengths and weaknesses, ask what makes you unique, identify the core personas you need to engage with, and, most importantly, define what success looks like to you. From there, they can use their expertise to define a communications program that will attract, engage and drive results.

Media Relations

Media Relations is an important function in PR. It is how your company interact with media. The outcome of media relations is often thrilling: a feature in a lifestyle magazine, Newspaper or a TV interview on your local news channel. As now the audience are also moving towards the Digital Platforms a good media relations will be a combination of print media with a pinch of digital media

Influencer & Celebrity Collaboration

PR through collaboration with big names is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand such as social media influencers and celebrities. These influencers are followed by huge amount of audience, thus they help you gain a brand value and trust in sight of public.

Reputation Management

Reputation management is to monitor and control online activities of an organization’s brands and sub-brands. It includes assuring that favorable reviews stand above unfavorable ones. In simple terms, a PR consultant will safeguard a brand’s reputation on the internet by controlling online information, both good and bad and will use customer feedback to try to solve problems before they damage the individual's or brand's reputation.





Fashion

PR for Fashion & Lifestyle

food

PR for Food & Hospitality

Furniture

PR for Interior & Furniture Stores

food

PR for Restaurants & Cafe

spa

PR for Hotels & Spa

healthcare

PR for Health Care

Real-Estate

PR for Real Estate

learning

PR for Education

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Email

simrankhatri164@gmail.com