Experienced Account Executive with a demonstrated history of working in the public relations and communications industry. Skilled in Media Monitoring, Media Relations, Strategic Communications, Press Releases, Public Relations. Media Monitoring, Media Relations, Strategic Communications, Press Releases, Press Conference, Pan India media coverage and Public Relations.
I am having a Bachelor’s degree focused in Journalism and Mass Communication from National Institute of Mass Communication, New Delhi.
I have been a part of the PR industry for over three years and have managed several clients in lifestyle, luxury and consumer domain. Now extending my horizon to build brand image for startup organizations not only through PR but also by engaging with their target audience.
Predominantly Worked Sectors
Fashion & Beauty
Education & HR
What is Public Relations??
Public Relations is basically persuasion Business. It communicates with the public by strategically releasing positive information of the organization creating mutually beneficial relations and favorable public image of you and your business. If somebody is paying to be in front of you, Why should you trust them?
“ A News Story has 6 TIMES the VISIBILITY and 3 TIMES the CREDIBILITY of An ADVERTISEMENT “
because people are not paying attention to ads. Earning media gives you credibility and trust factor.
“Advertising is what you pay for, publicity is what you pray for.”
Why PR is Important for your Business?
If I was down to my last dollar, I’d spend it on public relations ”
– Bill Gates, the iconic founder of Microsoft
Public Relations is one of the most powerful and effective tools any business can utilize to further their success as it:
A good PR consulate will start the activities with strategy development. They will cave into your strengths and weaknesses, ask what makes you unique, identify the core personas you need to engage with, and, most importantly, define what success looks like to you. From there, they can use their expertise to define a communications program that will attract, engage and drive results.
Media Relations is an important function in PR. It is how your company interact with media. The outcome of media relations is often thrilling: a feature in a lifestyle magazine, Newspaper or a TV interview on your local news channel. As now the audience are also moving towards the Digital Platforms a good media relations will be a combination of print media with a pinch of digital media
Influencer & Celebrity Collaboration
PR through collaboration with big names is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand such as social media influencers and celebrities. These influencers are followed by huge amount of audience, thus they help you gain a brand value and trust in sight of public.
Reputation management is to monitor and control online activities of an organization’s brands and sub-brands. It includes assuring that favorable reviews stand above unfavorable ones. In simple terms, a PR consultant will safeguard a brand’s reputation on the internet by controlling online information, both good and bad and will use customer feedback to try to solve problems before they damage the individual's or brand's reputation.
PR for Fashion & Lifestyle
PR for Food & Hospitality
PR for Interior & Furniture Stores
PR for Restaurants & Cafe
PR for Hotels & Spa
PR for Health Care
PR for Real Estate
PR for Education
What Good things people say about me
Anuj Kakkar, Tax Consultant
«Working with Simran was a very pleasant experience. She always out there getting you leads and connecting you with the best media. She thoroughly professional and would no stone unturned to make you famous.
Mr. Tushar Chadha, CEO
«It has been a pleasure working with Simran for 3 months now. She comes across as a thorough professional with great command over her subject. She is well networked in the industry and has helped us achieve our desired goals from public relations perspective short span of time. Also, she knows when and what to speak with clients in the most polite and appropriate manner no matter how irate the customer is
Dr. Nirupama Parwanda, Dermatologist
«Absolutely loved working with Simran and she really helped us a lot in figuring out the right kind of PR strategy for our clinic. Her work ethics are excellent and I think her biggest strengths are her ‘follow up’ skills and ‘out-of-the-box’ thinking. She has worked for us for over an year and throughout the time she was much more invested in our growth on various media channels than even us. It is rare to find such young, energetic, trustworthy and intelligent talent to work with in the PR field. She helped us get featured in the top publications and helped us engage and connect to a wider audience. We would absolutely love to recommend her and wish her the very best in her future endeavours. Simran with your kind of core values, virtues and skills; sky is the limit.
Dr. Rohini Somnath Patil, Nutritionist
«I’ve been working with simran It’s been superb because we have received a wonderful start than what we had expected. Also she’s very polite, easy to reach out to and also very supportive. I wish you all the best for your website launch. May you have huge success in this new venture.
Dr. Veenu Jindal, MD Dermatologist
«Simran is a hard working person. She understands the needs of the clients and connects with them really well. She is the go to person for all your PR needs.